The Big Tech Companies and Our Data

Data Collection Methods of Big Tech Companies


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There is no secret that the big tech companies like Google, Amazon, Facebook, Apple are collecting a huge amount of data from every single person on the planet. Have you ever wondered what kind of data they collect and what purpose it’s being used.

                                        

Type of Data they gather

  1. Ad. Clicks
  2. Browser
  3. Device Specific Information
  4. Email Address
  5. Face Scan
  6. IP Address
  7. ISP
  8. Location
  9. Ad. Names
  10. Operating System
  11. Phone Number
  12. Profile Information
  13. Search Queries
  14. Third-party Connect Data
  15. Time, Date


Data Tracking Methods

  1. Cookies
  2. Device tracking technology
  3. Double Click and Ad.sense
  4. Facial Recognition Software
  5. Profile
  6. Search Queries
  7. Third Parties


How they use the data?

  1. Location Services
  2. Integrate Multiple Accounts
  3. Notifications
  4. Personalized Content
  5. Target Advertising
  6. Third-Party Info Exchange


Most importantly, all these data being collected with the consent of the users. Yes, once you sign the privacy policy and user agreement, it contains the above-quoted data collection methods. However, most of the companies won’t disclose the details like how they use your data. It’s better to read the policies before agreeing to this kind of services. With the advent of the GDPR kind of protection laws can protect the people at certain extent. Still, the big techies also smart enough to find the loopholes to get the desired data they want from the people So, we the people have to protect ourselves from the data-mining big techies.

By

Srini