Leisure facilities and beauty services in England will be allowed to reopen over the coming weeks, the government has announced.
Pools, gyms, nail bars and tattooists will be able to open their doors again, and team sports - starting with cricket - will be allowed to resume.
Announcing the changes at a briefing at No 10, Culture Secretary Oliver Dowden urged people to "work out to help out".
Outdoor performances will also be able to resume with limited audiences.
A further 85 deaths have been announced for the 24 hours up to 17:00 BST on 8 July, taking the UK coronavirus deaths total to 44,602.
Mr Dowden said "all the data" was continuing to "move in the right direction" despite the reopening of pubs and restaurants last weekend.
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He said normal life was "slowly returning" and that this was an important milestone for the country's performers and artists, who had been "waiting in the wings since March".
The public should "do their bit" by buying tickets and supporting galleries and other venues, he said, adding: "I'm really urging people to get out there and to play their part: buy the tickets for outdoor plays and musical recitals, get to your local gallery and support your local businesses."
But the culture secretary said: "All of these measures are conditional and are reversible", and warned the government wouldn't hesitate to impose local lockdowns if cases started to spike.