Okay, content curation has suddenly emerged as the latest and greatest craze in the internet marketing world and the truth is, it’s actually been around for a long time. Think the Drudge Report which emerged in the 1990′s.
Plenty of marketers are now trying to cash in on it and it’s like watching a bunch of piranhas in a feeding frenzy all trying to get a piece of the pie. Be careful who you learn from and be wary of those promoting software to make this easier.
As a journalist, I’ve been curating news content for more than twenty years and it’s a model I’ve been using for a long time. I was wondering what all the fuss was about. People have asked me to teach them. But to be honest, I’m going to go one better and tell you about one guy who will not only teach you, but teach you how to make money with it.
First of all, how do you curate a blog post? Well, in a nutshell you want to share information with others in your niche. If it’s horse racing for example and with the Kentucky Derby coming up, you will scan daily news and when you see a piece that you want to share with your readers you curate it.
How? Write two to three paragraphs to introduce and talk about the post. List some bullet points about what’s in it and then add a close of a paragraph or two with a call to action which is usually to invite readers to comment on it. That’s it in it’s crude form but the truth is, there is much more to it.
Anyways, we are going to be delving into content curation a little more over the next few weeks and the following video is perfect for you if you are a little “in the dark” right now. It’s a list of content curation techniques from folks who do it for a living and what I like about this is the various techniques mentioned. Then I’ll tell you who you need to be learning this from and how to make money from it.
I would suggest you watch this video a couple of times to understand the techniques of curation because it goes deeper than just editing an article and adding some unique perspectives of your own to it.
Harlan Kilstein is teaching blog curation to a select group of students and has been doing so since the beginning of 2011. Seriously, I won’t go on too much here but if you want to do this right, create a blog that will make you money and then sell for the big bucks then Harlan Kilstein is one of only two guys online right now you should be learning this from. The other is Peter Spaepen.
I remember when I joined Harlan’s group as one of his initial students how he reminded me of one of my old, grumpy high school teachers. Truth is, he gets the message across and when you are in his class, you learn. He makes sure of it so don’t get on his wrong side. As I’ve mentioned before, Harlan’s Blog Curation course is one of the best five course in internet marketing I’ve seen. And I’ve seen and just about tested them all!