The South Korean company Samsung has released a commercial for its Galaxy smartphone line, which ridicules the shortcomings of different generations of the iPhone that Apple fans have to deal with.
The video is called “Growing Up” and demonstrates how the main character of the story outgrows his love for the iPhone and chooses the Samsung Galaxy at a more advanced age.
The video “drove” immediately on all the common problems that iPhone users faced. For example, the iPhone’s memory in 2010 was often not enough to store all the photos, which is why the camera refused to take new pictures.
In addition, Apple’s iPhone did not survive the fall into the lake even after emergency resuscitation, known to many gadget owners - putting a “drowned” smartphone in a cup of rice.
South Koreans against the "Apple"
This is not the first advertisement of this kind that Samsung makes to oppose Apple, one of its main competitors. In 2012, a similar video was released, where the scene was the same line for iPhones.
A year later, another video came out in which iPhone owners are mostly represented as older people, while Samsung users are shown as young students open to change.
This is not the first advertisement of this kind that Samsung makes to oppose Apple, one of its main competitors. In 2012, a similar video was released, where the scene was the same line for iPhones.
A year later, another video came out in which iPhone owners are mostly represented as older people, while Samsung users are shown as young students open to change.
Jobs vs Gates
Apple and Microsoft are also “eternal rivals” though not in the area of smartphones, but in the area of personal computers. In the zero years, Apple’s viral ad called “Get a Mac” was popular with Hollywood actor Justin Long, who was personally selected by Steve Jobs to play the role of "MacBook."
This advertisement was broadcast in the United States for three years and had a wide coverage, which allowed Apple to enter the computer market not only as a full-fledged participant, but also as an industry leader.
Playstation vs Xbox
Another example of fierce rivalry is the war between Microsoft's Xbox and Sony's Playstation. These brands did not produce conflicting commercials, but allowed themselves to be impartial statements about each other.
In 2009, Sony Computer Entertainment spokesman Kazuo Hirai said he could not find the right word to mark the Xbox 360 as a rival to the Playstation.
A word will be needed in which fragility will be displayed. I heard that their consoles have never been on the market for more than 4-5 years, and ours has been on sale for ten, so consider it yourself
- Hirai said in an interview with one of the magazines.
However, the Xbox team also does not miss a chance to fake a competitor. After the release of Grand Theft Auto IV for both consoles, the percentage of Xbox 360 users with this game was 64% versus 36% Playstation. The head of Xbox Live Aaron Greenberg said that such results added GTA IV to the list of game franchises, because of which players abandoned the PS and switched to the Xbox 360.
“The same thing happened last year with Madden and Guitar Hero,” - Greenberg concluded.
The eighth-generation gaming platforms - Xbox One and Playstation 4 - were released almost simultaneously, in November 2013, so the battle of consoles continues to this day. On November 7, the Xbox One X console upgrade with the new Scorpio architecture will be released, so Sony’s retaliatory strike will certainly not take long.