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Normally I wait until around January 1st to talk about the new year ahead of us, but this year we have some big about Empowr, very important and timely announcements that we wanted to bring to your attention as soon as possible. Getting right to it, our three (3) big announcements are:1. Marketing plan ready for launch: Thanks to a tremendous amount of hard work this year -- A MASSIVE EFFORT -- by more than 200 people in our community, we’ve finally successfully identified all the details for our marketing approach for getting to critical mass globally in 2020, and are now – FINALLY --moving forward with our big, global marketing push! More details below. 2. Now hiring Vice Presidents: In order to launch and expand everywhere, we are hiring Vice Presidents for cities around the world to lead and manage operations in their city. As we promised we would, we are giving our best citizens who have worked hard for this mission and community for so very long, the first shot at those positions! More details below. 3. The empowr alpha site will be taken down in 30 days from now, to make way for beta and global launch: To pay for our massive global launch, we must cut all costs substantially. That means that we must reduce our computer server costs by 75%, by shutting down the alpha empowr site on Jan 5, 2020 in preparation for the beta launch. Let’s get into details on all three items now.1. Marketing plan ready for launch As you may remember, the last time we spoke (much earlier this year) I mentioned that it would likely be months before we chatted again, as our team on this end – with the help of many of our amazing community members -- was about to go deep – very deep -- into a project to try a LOT of different approaches to solve our last remaining big challenge. That last big challenge related to the marketing of the platform, and how to attract a lot of new users (citizens) to the platform very quickly – without getting and spending investor capital. As a reminder, together we’ve built just about all the technology it takes to deliver on our vision of giving the world a democratic social economy. But the technology by itself has much less – even little – value until it has a ‘critical mass’ of people using it. Does this make sense? To illustrate my point, let me use an example. For our example, think of a platform like the ride-sharing app Uber. No matter how good their technology is, unless there are enough drivers in your area, the platform would have virtually no value to passengers in your area... ... and until there are enough passengers in your area, the platform would have little to no value to drivers in your area. There is a magical point at which there are “enough” drivers or passengers in an area to make it work. That point is called ‘critical mass’. So, until critical mass is reached, the Uber platform has little (or even no) value, regardless of how great their innovations and technology are. Which means every new person that uses Uber, will not be satisfied because they won’t be able to get a ride (if they are a passenger)... ... or they won’t be able to earn (if they are a driver)... ... and they will likely leave the app and never return again after their horrible (low value) experience. Here's a partial list of the things we successfully figured out, through a lot of hard work, trial and error together: 1. Social network that (unlike Facebook) doesn’t create echo chambers 2. Full economy platform – first of its kind to combine social, marketplace, and currency – which is what Facebook is still trying and struggling to bring to market 3. Sharing of everything (Watch video) to attack the climate crisis 4. The software, know-how and techniques to crowdsource all work with our Success Coaches (now called Guides) so that we don’t need to hire tens of thousands of employees, like Facebook does a. Responsible for education, marketplace and social network moderation, dispute management, customer service 5. Paying users for their usage: Posting, sharing and communications, while beating fraudsters, in order to attack global income inequality 6. Generated diverse revenue streams – while not selling ads, users’ data or their privacy to corporations: a. Transaction revenue b. Subscription revenue c. Advertising revenue (only to community members not corporations) d. Cryptocurrency revenue As many of you know, NONE of the above was easy, or went right the first time. Together, we dreamed, we built, we failed, and we kept picking ourselves back up and we kept working at it until it finally came together. And of course we did all of that without giving up on our mission and selling the community out – we’re still at it -- and continue to not take a single penny from profit-seeking investors. And, as it turns out, together we were right: As we predicted, the Internet has made it easy for people with a lot of money, to monopolize entire global industries, sending inequality to new heights. As an example of how bad it has gotten, now 26 individual people own as much wealth as the bottom half of humanity (4 billion people). |
Normally I wait until around January 1st to talk about the new year ahead of us, but this year we have some big about Empowr, very important and timely announcements that we wanted to bring to your attention as soon as possible. Getting right to it, our three (3) big announcements are:1. Marketing plan ready for launch: Thanks to a tremendous amount of hard work this year -- A MASSIVE EFFORT -- by more than 200 people in our community, we’ve finally successfully identified all the details for our marketing approach for getting to critical mass globally in 2020, and are now – FINALLY --moving forward with our big, global marketing push! More details below. 2. Now hiring Vice Presidents: In order to launch and expand everywhere, we are hiring Vice Presidents for cities around the world to lead and manage operations in their city. As we promised we would, we are giving our best citizens who have worked hard for this mission and community for so very long, the first shot at those positions! More details below. 3. The empowr alpha site will be taken down in 30 days from now, to make way for beta and global launch: To pay for our massive global launch, we must cut all costs substantially. That means that we must reduce our computer server costs by 75%, by shutting down the alpha empowr site on Jan 5, 2020 in preparation for the beta launch. Let’s get into details on all three items now.1. Marketing plan ready for launch As you may remember, the last time we spoke (much earlier this year) I mentioned that it would likely be months before we chatted again, as our team on this end – with the help of many of our amazing community members -- was about to go deep – very deep -- into a project to try a LOT of different approaches to solve our last remaining big challenge. That last big challenge related to the marketing of the platform, and how to attract a lot of new users (citizens) to the platform very quickly – without getting and spending investor capital. As a reminder, together we’ve built just about all the technology it takes to deliver on our vision of giving the world a democratic social economy. But the technology by itself has much less – even little – value until it has a ‘critical mass’ of people using it. Does this make sense? To illustrate my point, let me use an example. For our example, think of a platform like the ride-sharing app Uber. No matter how good their technology is, unless there are enough drivers in your area, the platform would have virtually no value to passengers in your area... ... and until there are enough passengers in your area, the platform would have little to no value to drivers in your area. There is a magical point at which there are “enough” drivers or passengers in an area to make it work. That point is called ‘critical mass’. So, until critical mass is reached, the Uber platform has little (or even no) value, regardless of how great their innovations and technology are. Which means every new person that uses Uber, will not be satisfied because they won’t be able to get a ride (if they are a passenger)... ... or they won’t be able to earn (if they are a driver)... ... and they will likely leave the app and never return again after their horrible (low value) experience. Here's a partial list of the things we successfully figured out, through a lot of hard work, trial and error together: 1. Social network that (unlike Facebook) doesn’t create echo chambers 2. Full economy platform – first of its kind to combine social, marketplace, and currency – which is what Facebook is still trying and struggling to bring to market 3. Sharing of everything (Watch video) to attack the climate crisis 4. The software, know-how and techniques to crowdsource all work with our Success Coaches (now called Guides) so that we don’t need to hire tens of thousands of employees, like Facebook does a. Responsible for education, marketplace and social network moderation, dispute management, customer service 5. Paying users for their usage: Posting, sharing and communications, while beating fraudsters, in order to attack global income inequality 6. Generated diverse revenue streams – while not selling ads, users’ data or their privacy to corporations: a. Transaction revenue b. Subscription revenue c. Advertising revenue (only to community members not corporations) d. Cryptocurrency revenue As many of you know, NONE of the above was easy, or went right the first time. Together, we dreamed, we built, we failed, and we kept picking ourselves back up and we kept working at it until it finally came together. And of course we did all of that without giving up on our mission and selling the community out – we’re still at it -- and continue to not take a single penny from profit-seeking investors. And, as it turns out, together we were right: As we predicted, the Internet has made it easy for people with a lot of money, to monopolize entire global industries, sending inequality to new heights. As an example of how bad it has gotten, now 26 individual people own as much wealth as the bottom half of humanity (4 billion people). |
Normally I wait until around January 1st to talk about the new year ahead of us, but this year we have some big about Empowr, very important and timely announcements that we wanted to bring to your attention as soon as possible. Getting right to it, our three (3) big announcements are:1. Marketing plan ready for launch: Thanks to a tremendous amount of hard work this year -- A MASSIVE EFFORT -- by more than 200 people in our community, we’ve finally successfully identified all the details for our marketing approach for getting to critical mass globally in 2020, and are now – FINALLY --moving forward with our big, global marketing push! More details below. 2. Now hiring Vice Presidents: In order to launch and expand everywhere, we are hiring Vice Presidents for cities around the world to lead and manage operations in their city. As we promised we would, we are giving our best citizens who have worked hard for this mission and community for so very long, the first shot at those positions! More details below. 3. The empowr alpha site will be taken down in 30 days from now, to make way for beta and global launch: To pay for our massive global launch, we must cut all costs substantially. That means that we must reduce our computer server costs by 75%, by shutting down the alpha empowr site on Jan 5, 2020 in preparation for the beta launch. Let’s get into details on all three items now.1. Marketing plan ready for launch As you may remember, the last time we spoke (much earlier this year) I mentioned that it would likely be months before we chatted again, as our team on this end – with the help of many of our amazing community members -- was about to go deep – very deep -- into a project to try a LOT of different approaches to solve our last remaining big challenge. That last big challenge related to the marketing of the platform, and how to attract a lot of new users (citizens) to the platform very quickly – without getting and spending investor capital. As a reminder, together we’ve built just about all the technology it takes to deliver on our vision of giving the world a democratic social economy. But the technology by itself has much less – even little – value until it has a ‘critical mass’ of people using it. Does this make sense? To illustrate my point, let me use an example. For our example, think of a platform like the ride-sharing app Uber. No matter how good their technology is, unless there are enough drivers in your area, the platform would have virtually no value to passengers in your area... ... and until there are enough passengers in your area, the platform would have little to no value to drivers in your area. There is a magical point at which there are “enough” drivers or passengers in an area to make it work. That point is called ‘critical mass’. So, until critical mass is reached, the Uber platform has little (or even no) value, regardless of how great their innovations and technology are. Which means every new person that uses Uber, will not be satisfied because they won’t be able to get a ride (if they are a passenger)... ... or they won’t be able to earn (if they are a driver)... ... and they will likely leave the app and never return again after their horrible (low value) experience. Here's a partial list of the things we successfully figured out, through a lot of hard work, trial and error together: 1. Social network that (unlike Facebook) doesn’t create echo chambers 2. Full economy platform – first of its kind to combine social, marketplace, and currency – which is what Facebook is still trying and struggling to bring to market 3. Sharing of everything (Watch video) to attack the climate crisis 4. The software, know-how and techniques to crowdsource all work with our Success Coaches (now called Guides) so that we don’t need to hire tens of thousands of employees, like Facebook does a. Responsible for education, marketplace and social network moderation, dispute management, customer service 5. Paying users for their usage: Posting, sharing and communications, while beating fraudsters, in order to attack global income inequality 6. Generated diverse revenue streams – while not selling ads, users’ data or their privacy to corporations: a. Transaction revenue b. Subscription revenue c. Advertising revenue (only to community members not corporations) d. Cryptocurrency revenue As many of you know, NONE of the above was easy, or went right the first time. Together, we dreamed, we built, we failed, and we kept picking ourselves back up and we kept working at it until it finally came together. And of course we did all of that without giving up on our mission and selling the community out – we’re still at it -- and continue to not take a single penny from profit-seeking investors. And, as it turns out, together we were right: As we predicted, the Internet has made it easy for people with a lot of money, to monopolize entire global industries, sending inequality to new heights. As an example of how bad it has gotten, now 26 individual people own as much wealth as the bottom half of humanity (4 billion people). |
Normally I wait until around January 1st to talk about the new year ahead of us, but this year we have some big about Empowr, very important and timely announcements that we wanted to bring to your attention as soon as possible. Getting right to it, our three (3) big announcements are:1. Marketing plan ready for launch: Thanks to a tremendous amount of hard work this year -- A MASSIVE EFFORT -- by more than 200 people in our community, we’ve finally successfully identified all the details for our marketing approach for getting to critical mass globally in 2020, and are now – FINALLY --moving forward with our big, global marketing push! More details below. 2. Now hiring Vice Presidents: In order to launch and expand everywhere, we are hiring Vice Presidents for cities around the world to lead and manage operations in their city. As we promised we would, we are giving our best citizens who have worked hard for this mission and community for so very long, the first shot at those positions! More details below. 3. The empowr alpha site will be taken down in 30 days from now, to make way for beta and global launch: To pay for our massive global launch, we must cut all costs substantially. That means that we must reduce our computer server costs by 75%, by shutting down the alpha empowr site on Jan 5, 2020 in preparation for the beta launch. Let’s get into details on all three items now.1. Marketing plan ready for launch As you may remember, the last time we spoke (much earlier this year) I mentioned that it would likely be months before we chatted again, as our team on this end – with the help of many of our amazing community members -- was about to go deep – very deep -- into a project to try a LOT of different approaches to solve our last remaining big challenge. That last big challenge related to the marketing of the platform, and how to attract a lot of new users (citizens) to the platform very quickly – without getting and spending investor capital. As a reminder, together we’ve built just about all the technology it takes to deliver on our vision of giving the world a democratic social economy. But the technology by itself has much less – even little – value until it has a ‘critical mass’ of people using it. Does this make sense? To illustrate my point, let me use an example. For our example, think of a platform like the ride-sharing app Uber. No matter how good their technology is, unless there are enough drivers in your area, the platform would have virtually no value to passengers in your area... ... and until there are enough passengers in your area, the platform would have little to no value to drivers in your area. There is a magical point at which there are “enough” drivers or passengers in an area to make it work. That point is called ‘critical mass’. So, until critical mass is reached, the Uber platform has little (or even no) value, regardless of how great their innovations and technology are. Which means every new person that uses Uber, will not be satisfied because they won’t be able to get a ride (if they are a passenger)... ... or they won’t be able to earn (if they are a driver)... ... and they will likely leave the app and never return again after their horrible (low value) experience. Here's a partial list of the things we successfully figured out, through a lot of hard work, trial and error together: 1. Social network that (unlike Facebook) doesn’t create echo chambers 2. Full economy platform – first of its kind to combine social, marketplace, and currency – which is what Facebook is still trying and struggling to bring to market 3. Sharing of everything (Watch video) to attack the climate crisis 4. The software, know-how and techniques to crowdsource all work with our Success Coaches (now called Guides) so that we don’t need to hire tens of thousands of employees, like Facebook does a. Responsible for education, marketplace and social network moderation, dispute management, customer service 5. Paying users for their usage: Posting, sharing and communications, while beating fraudsters, in order to attack global income inequality 6. Generated diverse revenue streams – while not selling ads, users’ data or their privacy to corporations: a. Transaction revenue b. Subscription revenue c. Advertising revenue (only to community members not corporations) d. Cryptocurrency revenue As many of you know, NONE of the above was easy, or went right the first time. Together, we dreamed, we built, we failed, and we kept picking ourselves back up and we kept working at it until it finally came together. And of course we did all of that without giving up on our mission and selling the community out – we’re still at it -- and continue to not take a single penny from profit-seeking investors. And, as it turns out, together we were right: As we predicted, the Internet has made it easy for people with a lot of money, to monopolize entire global industries, sending inequality to new heights. As an example of how bad it has gotten, now 26 individual people own as much wealth as the bottom half of humanity (4 billion people). |
Normally I wait until around January 1st to talk about the new year ahead of us, but this year we have some big about Empowr, very important and timely announcements that we wanted to bring to your attention as soon as possible.
Getting right to it, our three (3) big announcements are:
1. Marketing plan ready for launch: Thanks to a tremendous amount of hard work this year -- A MASSIVE EFFORT -- by more than 200 people in our community, we’ve finally successfully identified all the details for our marketing approach for getting to critical mass globally in 2020, and are now – FINALLY --moving forward with our big, global marketing push! More details below.
2. Now hiring Vice Presidents: In order to launch and expand everywhere, we are hiring Vice Presidents for cities around the world to lead and manage operations in their city. As we promised we would, we are giving our best citizens who have worked hard for this mission and community for so very long, the first shot at those positions! More details below.
3. The empowr alpha site will be taken down in 30 days from now, to make way for beta and global launch: To pay for our massive global launch, we must cut all costs substantially. That means that we must reduce our computer server costs by 75%, by shutting down the alpha empowr site on Jan 5, 2020 in preparation for the beta launch.
Let’s get into details on all three items now.
1. Marketing plan ready for launch
As you may remember, the last time we spoke (much earlier this year) I mentioned that it would likely be months before we chatted again, as our team on this end – with the help of many of our amazing community members -- was about to go deep – very deep -- into a project to try a LOT of different approaches to solve our last remaining big challenge.
That last big challenge related to the marketing of the platform, and how to attract a lot of new users (citizens) to the platform very quickly – without getting and spending investor capital.
As a reminder, together we’ve built just about all the technology it takes to deliver on our vision of giving the world a democratic social economy.
But the technology by itself has much less – even little – value until it has a ‘critical mass’ of people using it.
Does this make sense? To illustrate my point, let me use an example.
For our example, think of a platform like the ride-sharing app Uber.
No matter how good their technology is, unless there are enough drivers in your area, the platform would have virtually no value to passengers in your area...
... and until there are enough passengers in your area, the platform would have little to no value to drivers in your area.
There is a magical point at which there are “enough” drivers or passengers in an area to make it work. That point is called ‘critical mass’.
So, until critical mass is reached, the Uber platform has little (or even no) value, regardless of how great their innovations and technology are.
Which means every new person that uses Uber, will not be satisfied because they won’t be able to get a ride (if they are a passenger)...
... or they won’t be able to earn (if they are a driver)...
... and they will likely leave the app and never return again after their horrible (low value) experience.
Here's a partial list of the things we successfully figured out, through a lot of hard work, trial and error together:
1. Social network that (unlike Facebook) doesn’t create echo chambers
2. Full economy platform – first of its kind to combine social, marketplace, and currency – which is what Facebook is still trying and struggling to bring to market
3. Sharing of everything (Watch video) to attack the climate crisis
4. The software, know-how and techniques to crowdsource all work with our Success Coaches (now called Guides) so that we don’t need to hire tens of thousands of employees, like Facebook does
a. Responsible for education, marketplace and social network moderation, dispute management, customer service
5. Paying users for their usage: Posting, sharing and communications, while beating fraudsters, in order to attack global income inequality
6. Generated diverse revenue streams – while not selling ads, users’ data or their privacy to corporations:
a. Transaction revenue
b. Subscription revenue
c. Advertising revenue (only to community members not corporations)
d. Cryptocurrency revenue
As many of you know, NONE of the above was easy, or went right the first time.
Together, we dreamed, we built, we failed, and we kept picking ourselves back up and we kept working at it until it finally came together.
And of course we did all of that without giving up on our mission and selling the community out – we’re still at it -- and continue to not take a single penny from profit-seeking investors.
And, as it turns out, together we were right:
As we predicted, the Internet has made it easy for people with a lot of money, to monopolize entire global industries, sending inequality to new heights.
As an example of how bad it has gotten, now 26 individual people own as much wealth as the bottom half of humanity (4 billion people).
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The ideal marketSo, which local community is most likely to benefit from our offerings, be open minded, and believe in our mission? Students Think about it for a moment. Students (in particular college and university students): · Could use some extra income while they are in school, benefitting from earning from posting and sharing · It is hard for them to work ‘normal jobs’ given that they need flexible work schedules because their class schedules are constantly changing every academic semester. That schedule flexibility is exactly what our platform offers. · Many of them do not have cars, and it is hard for them to physically get to a job location. Again, that location flexibility is a benefit our platform offers. · They are young and will be on this planet for at least another half century, and therefore have shown to be the most motivated to ensure the planet is in good shape (and therefore are most likely to value our Sharing of Everythingeffort). · They are the most optimistic and idealistic – able to believe in big ideas and missions -- as life has not beaten them down as much as it has beaten down many older people. This ability to stay optimistic and hopeful is what defines most of you; without it you wouldn’t still be reading this. · They still believe in a sense of fairness, and are more motivated to see a world where inequality is getting better, not worse · They are the most capable and willing to learn and try new things – like our platform -- and less likely to get stuck in their old ways as much as older people are · They often live within small distances of their campus – sometimes ten thousand, twenty thousand or even more of them living within just a kilometer or mile of each other... ... which makes for a great ‘local’ (as in, close proximity to each other) community to get the most value out of our platform: o With the our Sharing of Everything approach, as well as simple selling and delivering of products and services, a close geographic proximity to each other also means offering services becomes viable (near-impossible to do most services if the buyer and seller live far apart)... o ... and delivering products to each other is quite possible and even easy to do without having to pay for shipping Ideal target market: College and university students After trying many different approaches during the course of 2019, we have slowly but surely become more and more convinced that the college market is the best way to reach a critical mass of citizens, at a local level. And therefore, we have been working on a comprehensive plan to target the college market in cities around the world, that includes everything we’ve built plus: · Local merchants around campuses o Students will be able to use their mobile phone to pay merchants with their earnings from posting content, along with other earnings · And due to the local nature (close proximity of customers to each other): o Earning by Transporting (finally!) o Services and of course Sharing (as opposed to Selling) products Rather than take everyone’s time here, in this blog post, discussing all the details of our marketing launch, we’ll share it with our new city Vice Presidents – who are the people that will be leading and managing each city’s college campuses, students, merchants and Guides. For a list of the incredible community members that contributed to this massive effort, go to the bottom of this post. 2. Now hiring Vice Presidents Each city will need a leader, to work with the local universities, students, Guides and merchants. Naturally, for their work, Vice Presidents will earn a % of all the revenue that their students and merchants earn. This VP role is looking like the very best opportunity to earn that we’ve had in our history. Our process of training Vice Presidents will get started in the coming days, so that immediately after the New Year rolls around (in just 30 days from now) they’ll be able to start working and earning. |
The ideal marketSo, which local community is most likely to benefit from our offerings, be open minded, and believe in our mission? Students Think about it for a moment. Students (in particular college and university students): · Could use some extra income while they are in school, benefitting from earning from posting and sharing · It is hard for them to work ‘normal jobs’ given that they need flexible work schedules because their class schedules are constantly changing every academic semester. That schedule flexibility is exactly what our platform offers. · Many of them do not have cars, and it is hard for them to physically get to a job location. Again, that location flexibility is a benefit our platform offers. · They are young and will be on this planet for at least another half century, and therefore have shown to be the most motivated to ensure the planet is in good shape (and therefore are most likely to value our Sharing of Everythingeffort). · They are the most optimistic and idealistic – able to believe in big ideas and missions -- as life has not beaten them down as much as it has beaten down many older people. This ability to stay optimistic and hopeful is what defines most of you; without it you wouldn’t still be reading this. · They still believe in a sense of fairness, and are more motivated to see a world where inequality is getting better, not worse · They are the most capable and willing to learn and try new things – like our platform -- and less likely to get stuck in their old ways as much as older people are · They often live within small distances of their campus – sometimes ten thousand, twenty thousand or even more of them living within just a kilometer or mile of each other... ... which makes for a great ‘local’ (as in, close proximity to each other) community to get the most value out of our platform: o With the our Sharing of Everything approach, as well as simple selling and delivering of products and services, a close geographic proximity to each other also means offering services becomes viable (near-impossible to do most services if the buyer and seller live far apart)... o ... and delivering products to each other is quite possible and even easy to do without having to pay for shipping Ideal target market: College and university students After trying many different approaches during the course of 2019, we have slowly but surely become more and more convinced that the college market is the best way to reach a critical mass of citizens, at a local level. And therefore, we have been working on a comprehensive plan to target the college market in cities around the world, that includes everything we’ve built plus: · Local merchants around campuses o Students will be able to use their mobile phone to pay merchants with their earnings from posting content, along with other earnings · And due to the local nature (close proximity of customers to each other): o Earning by Transporting (finally!) o Services and of course Sharing (as opposed to Selling) products Rather than take everyone’s time here, in this blog post, discussing all the details of our marketing launch, we’ll share it with our new city Vice Presidents – who are the people that will be leading and managing each city’s college campuses, students, merchants and Guides. For a list of the incredible community members that contributed to this massive effort, go to the bottom of this post. 2. Now hiring Vice Presidents Each city will need a leader, to work with the local universities, students, Guides and merchants. Naturally, for their work, Vice Presidents will earn a % of all the revenue that their students and merchants earn. This VP role is looking like the very best opportunity to earn that we’ve had in our history. Our process of training Vice Presidents will get started in the coming days, so that immediately after the New Year rolls around (in just 30 days from now) they’ll be able to start working and earning. |
The ideal marketSo, which local community is most likely to benefit from our offerings, be open minded, and believe in our mission? Students Think about it for a moment. Students (in particular college and university students): · Could use some extra income while they are in school, benefitting from earning from posting and sharing · It is hard for them to work ‘normal jobs’ given that they need flexible work schedules because their class schedules are constantly changing every academic semester. That schedule flexibility is exactly what our platform offers. · Many of them do not have cars, and it is hard for them to physically get to a job location. Again, that location flexibility is a benefit our platform offers. · They are young and will be on this planet for at least another half century, and therefore have shown to be the most motivated to ensure the planet is in good shape (and therefore are most likely to value our Sharing of Everythingeffort). · They are the most optimistic and idealistic – able to believe in big ideas and missions -- as life has not beaten them down as much as it has beaten down many older people. This ability to stay optimistic and hopeful is what defines most of you; without it you wouldn’t still be reading this. · They still believe in a sense of fairness, and are more motivated to see a world where inequality is getting better, not worse · They are the most capable and willing to learn and try new things – like our platform -- and less likely to get stuck in their old ways as much as older people are · They often live within small distances of their campus – sometimes ten thousand, twenty thousand or even more of them living within just a kilometer or mile of each other... ... which makes for a great ‘local’ (as in, close proximity to each other) community to get the most value out of our platform: o With the our Sharing of Everything approach, as well as simple selling and delivering of products and services, a close geographic proximity to each other also means offering services becomes viable (near-impossible to do most services if the buyer and seller live far apart)... o ... and delivering products to each other is quite possible and even easy to do without having to pay for shipping Ideal target market: College and university students After trying many different approaches during the course of 2019, we have slowly but surely become more and more convinced that the college market is the best way to reach a critical mass of citizens, at a local level. And therefore, we have been working on a comprehensive plan to target the college market in cities around the world, that includes everything we’ve built plus: · Local merchants around campuses o Students will be able to use their mobile phone to pay merchants with their earnings from posting content, along with other earnings · And due to the local nature (close proximity of customers to each other): o Earning by Transporting (finally!) o Services and of course Sharing (as opposed to Selling) products Rather than take everyone’s time here, in this blog post, discussing all the details of our marketing launch, we’ll share it with our new city Vice Presidents – who are the people that will be leading and managing each city’s college campuses, students, merchants and Guides. For a list of the incredible community members that contributed to this massive effort, go to the bottom of this post. 2. Now hiring Vice Presidents Each city will need a leader, to work with the local universities, students, Guides and merchants. Naturally, for their work, Vice Presidents will earn a % of all the revenue that their students and merchants earn. This VP role is looking like the very best opportunity to earn that we’ve had in our history. Our process of training Vice Presidents will get started in the coming days, so that immediately after the New Year rolls around (in just 30 days from now) they’ll be able to start working and earning. |
The ideal marketSo, which local community is most likely to benefit from our offerings, be open minded, and believe in our mission? Students Think about it for a moment. Students (in particular college and university students): · Could use some extra income while they are in school, benefitting from earning from posting and sharing · It is hard for them to work ‘normal jobs’ given that they need flexible work schedules because their class schedules are constantly changing every academic semester. That schedule flexibility is exactly what our platform offers. · Many of them do not have cars, and it is hard for them to physically get to a job location. Again, that location flexibility is a benefit our platform offers. · They are young and will be on this planet for at least another half century, and therefore have shown to be the most motivated to ensure the planet is in good shape (and therefore are most likely to value our Sharing of Everythingeffort). · They are the most optimistic and idealistic – able to believe in big ideas and missions -- as life has not beaten them down as much as it has beaten down many older people. This ability to stay optimistic and hopeful is what defines most of you; without it you wouldn’t still be reading this. · They still believe in a sense of fairness, and are more motivated to see a world where inequality is getting better, not worse · They are the most capable and willing to learn and try new things – like our platform -- and less likely to get stuck in their old ways as much as older people are · They often live within small distances of their campus – sometimes ten thousand, twenty thousand or even more of them living within just a kilometer or mile of each other... ... which makes for a great ‘local’ (as in, close proximity to each other) community to get the most value out of our platform: o With the our Sharing of Everything approach, as well as simple selling and delivering of products and services, a close geographic proximity to each other also means offering services becomes viable (near-impossible to do most services if the buyer and seller live far apart)... o ... and delivering products to each other is quite possible and even easy to do without having to pay for shipping Ideal target market: College and university students After trying many different approaches during the course of 2019, we have slowly but surely become more and more convinced that the college market is the best way to reach a critical mass of citizens, at a local level. And therefore, we have been working on a comprehensive plan to target the college market in cities around the world, that includes everything we’ve built plus: · Local merchants around campuses o Students will be able to use their mobile phone to pay merchants with their earnings from posting content, along with other earnings · And due to the local nature (close proximity of customers to each other): o Earning by Transporting (finally!) o Services and of course Sharing (as opposed to Selling) products Rather than take everyone’s time here, in this blog post, discussing all the details of our marketing launch, we’ll share it with our new city Vice Presidents – who are the people that will be leading and managing each city’s college campuses, students, merchants and Guides. For a list of the incredible community members that contributed to this massive effort, go to the bottom of this post. 2. Now hiring Vice Presidents Each city will need a leader, to work with the local universities, students, Guides and merchants. Naturally, for their work, Vice Presidents will earn a % of all the revenue that their students and merchants earn. This VP role is looking like the very best opportunity to earn that we’ve had in our history. Our process of training Vice Presidents will get started in the coming days, so that immediately after the New Year rolls around (in just 30 days from now) they’ll be able to start working and earning. |
The ideal market
So, which local community is most likely to benefit from our offerings, be open minded, and believe in our mission?
Students
Think about it for a moment. Students (in particular college and university students):
· Could use some extra income while they are in school, benefitting from earning from posting and sharing
· It is hard for them to work ‘normal jobs’ given that they need flexible work schedules because their class schedules are constantly changing every academic semester. That schedule flexibility is exactly what our platform offers.
· Many of them do not have cars, and it is hard for them to physically get to a job location. Again, that location flexibility is a benefit our platform offers.
· They are young and will be on this planet for at least another half century, and therefore have shown to be the most motivated to ensure the planet is in good shape (and therefore are most likely to value our Sharing of Everythingeffort).
· They are the most optimistic and idealistic – able to believe in big ideas and missions -- as life has not beaten them down as much as it has beaten down many older people. This ability to stay optimistic and hopeful is what defines most of you; without it you wouldn’t still be reading this.
· They still believe in a sense of fairness, and are more motivated to see a world where inequality is getting better, not worse
· They are the most capable and willing to learn and try new things – like our platform -- and less likely to get stuck in their old ways as much as older people are
· They often live within small distances of their campus – sometimes ten thousand, twenty thousand or even more of them living within just a kilometer or mile of each other...
... which makes for a great ‘local’ (as in, close proximity to each other) community to get the most value out of our platform:
o With the our Sharing of Everything approach, as well as simple selling and delivering of products and services, a close geographic proximity to each other also means offering services becomes viable (near-impossible to do most services if the buyer and seller live far apart)...
o ... and delivering products to each other is quite possible and even easy to do without having to pay for shipping
Ideal target market: College and university students
After trying many different approaches during the course of 2019, we have slowly but surely become more and more convinced that the college market is the best way to reach a critical mass of citizens, at a local level.
And therefore, we have been working on a comprehensive plan to target the college market in cities around the world, that includes everything we’ve built plus:
· Local merchants around campuses
o Students will be able to use their mobile phone to pay merchants with their earnings from posting content, along with other earnings
· And due to the local nature (close proximity of customers to each other):
o Earning by Transporting (finally!)
o Services and of course Sharing (as opposed to Selling) products
Rather than take everyone’s time here, in this blog post, discussing all the details of our marketing launch, we’ll share it with our new city Vice Presidents – who are the people that will be leading and managing each city’s college campuses, students, merchants and Guides.
For a list of the incredible community members that contributed to this massive effort, go to the bottom of this post.
2. Now hiring Vice Presidents
Each city will need a leader, to work with the local universities, students, Guides and merchants.
Naturally, for their work, Vice Presidents will earn a % of all the revenue that their students and merchants earn.
This VP role is looking like the very best opportunity to earn that we’ve had in our history.
Our process of training Vice Presidents will get started in the coming days, so that immediately after the New Year rolls around (in just 30 days from now) they’ll be able to start working and earning.