Diners will get a 50% discount off their restaurant bill during August under government plans to bolster the embattled hospitality sector.
Chancellor Rishi Sunak unveiled the "eat out to help out" discount as part of a series of measures to restart the economy amid the coronavirus pandemic.
The deal means people can get up to £10 off per head if they eat out from Monday to Wednesday.
Mr Sunak also said VAT on hospitality and tourism would drop to 5%.
The reduction, from 20%, will be in place for the next six months.
As he announced the discount, the chancellor said the UK was facing a "unique moment" because of Covid-19, adding: "We need to be creative."
Pubs and restaurants reopened on Saturday after more than three months in lockdown, with safety measures in place to prevent the spread of the coronavirus.
Mr Sunak sought to reassure the public that it was safe to dine out. "I know people are cautious about going out. But we wouldn't have lifted the restrictions if we didn't think we could do so, safely," he said.
The discount will not apply to alcohol, but to food and soft drinks up to £10 per person.
The Treasury said the 50% discount can be used unlimited times during August and applies to participating restaurants, cafés, and pubs across the UK.