Celebrities and Influencers’ Whopping Earnings from Social Media
All over the world, brands have been paying a huge amount of compensation for the celebrities to endorse their products on social media for years. But it turns out the amount of money an individual can earn varies significantly depending on the platform they post on.
According to figures published by The Economist, YouTube is the golden egg for celebrities and influencers who got a sizeable fan followings.
YouTube stars with more than 7 million followers can expect to earn a whopping $300,000 per post. Even those with a comparatively paltry 100,000 followers can still command a sum of $12,500.
Facebook is the next lucrative platform for the well-knows stars and influencers. Individuals with more than 7 million followers can get $187,500 for commercial endorsements, while Snapchat and Instagram are paying at $150,000 each.
Twitter, meanwhile, lags behind in this race. Celebs in the 7m-follower bracket can ‘only’ command around $60,000. Still, the amount is not so small, even for the superstars.
The impact of such significant pay-outs certainly makes it money well spent if a campaign hits the bullseye.
Calvin Klein courted pop star Justin Bieber to get behind its #MyCalvins campaign, which ran across 2014 and 2015. Mr Bieber duly obliged and the campaign went on to reach a global audience of more than 469 million people. CK’s social audiences grew by a combined 5 million.
At the same time, according to UK Competition and Markets Authority (CMA) currently investigates celebrities over social media promotions. Even it had secured formal commitments from some of the celebrities to disclose clearly if they have been paid or received any gifts or a loan of product that they endorse is certainly a welcome move.
Compiled By
Srini