An Award-winning Non-fiction: No Logo
When it was published in the year 1999, No Logo attained the cult status. Written by the Canada-based independent journalist and radical thinker Naomi Klein, ‘No Logo’ talks about how the big companies are hugely manipulating the people and building their brands at all cost. Propelled with her curious mind, Naomi book delves deeply into the ill-effects of the brand-driven ‘mad consumerism.’ It can be touted as a political and business analysis blended with meticulously detailed investigative reporting at its best. It is highly recommended for everyone to understand how the ‘big corporations’ are taking control of the world we live in. The book has been updated by the author in its 10th anniversary - 2009.
Author: Naomi Klein
Reviews:
‘The Das Kapital of the growing anti-corporate movement’ Guardian
‘A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, “No Logo” is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.’ Sam Leith, Observer
‘A fascinating ride through the history of marketing…Klein brilliantly humanises “No Logo” with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.’ Alex O’Connell, The Times
‘Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products.’ Madeleine Bunting, Guardian
‘A sharp and very timely book … A couple of chapters in, your mind is already reeling … convincing and necessary, clear and fresh, calm but unsparing’ Guardian
‘A manifesto and a call to arms that sometimes reads like an Orwellian nightmare’ Financial Times
About the Author:
Naomi Klein (born May 8, 1970) is a Canadian author, social activist, and filmmaker known for her political analyses and criticism of corporate globalization and of capitalism. She has published several books like ‘The Take (2004) and ‘The Shock Doctrine’ (2007).
Trivia: Based on this book, a documentary film has been made in the year 1999. The link is given below.
Compiled by
Srini