The Age of Surveillance Capitalism, The Fight For A Human Future At the New Frontier of Power
Year of Publication: 15th Jan 2019 Publisher : Profile Books
The Surveillance Capitalism of the acclaimed American author Shoshana Zuboff explores the modern day monolithic digital enterprises like Facebook, Google, Apple and their ‘single-minded’ obsession of making the people as ‘digital slaves.’ In this persuasively argued, meticulously researched book, she put forth riveting arguments about how the ordinary people are used as ‘raw materials’ for these e-commerce giants to grow. It is a cautionary call to human society at the right time. According to Shoshana, our freedom, democracy and the way we think – everything depends upon the algorithms of a few mighty organizations. Eventually, this finest non-fiction book got all the accolades it deserved.
It was the ‘New York Times’ notable Book of the Year,
A finalist for the Financial Times / McKinsey Book of the Year Award
One of the Guardian’s ‘Best 100 Books of the 21st Century’
A Sunday Times (UK) Best Business Book of the Year
"If a book's importance is gauged by how effectively it describes the world we're in, and how much potential it has to change said world, then in my view it's easily the most important book to be published this century... Zuboff is concerned with the largest act of capitalist colonisation ever attempted, but the colonisation is of our minds, our behaviour, our free will, our very selves. Yet it's not an anti-tech book. It's anti unregulated capitalism, red in tooth and claw. It's really this generation's Das Kapital."
―Zadie Smith
"An original and often brilliant work, and it arrives at a crucial moment, when the public and its elected representatives are at last grappling with the extraordinary power of digital media and the companies that control it. Like another recent masterwork of economic analysis, Thomas Piketty's 2013 Capital in the Twenty-First Century, the book challenges assumptions, raises uncomfortable questions about the present and future, and stakes out ground for a necessary and overdue debate. Shoshana Zuboff has aimed an unsparing light onto the shadowy new landscape of our lives. The picture is not pretty."―Nicholas Carr, LOS ANGELES REVIEW OF BOOKS
"From the very first page I was consumed with an overwhelming imperative: everyone needs to read this book as an act of digital self-defense. With tremendous lucidity and moral courage, Zuboff demonstrates not only how our minds are being mined for data but also how they are being rapidly and radically changed in the process. The hour is late and much has been lost already-but as we learn in these indispensable pages, there is still hope for emancipation."―Naomi Klein, author of This Changes Everything and No Logo, and Gloria Steinem Chair in Media, Culture, and Feminist Studies at Rutgers University
"Many adjectives could be used to describe Shoshana Zuboff's latest book: groundbreaking, magisterial, alarming, alarmist, preposterous. One will do: unmissable... As we grope around in the darkness trying to grasp the contours of our digital era, The Age of Surveillance Capitalism shines a searing light on how this latest revolution is transforming our economy, politics, society - and lives."―John Thornhill, FINANCIAL TIMES
"Extraordinarily intelligent... Absorbing Zuboff's methodical determination, the way she pieces together sundry examples into this comprehensive work of scholarship and synthesis, requires patience, but the rewards are considerable - a heightened sense of awareness, and a deeper appreciation of what's at stake. A business model that seeks growth by cataloging our 'every move, emotion, utterance and desire' is too radical to be taken for granted. As Zuboff repeatedly says near the end of the book, 'It is not O.K.'"―Jennifer Szalai, NEW YORK TIMES
"The rare volume that puts a name on a problem just as it becomes critical... This book's major contribution is to give a name to what's happening, to put it in cultural and historical perspective, and to ask us to pause long enough to think about the future and how it might be different from today."―Frank Rose, WALL STREET JOURNAL
"An intensively researched, engagingly written chronicle of surveillance capitalism's origins and its deleterious prospects for our society... [Zuboff's] after something bigger, providing a scaffolding of critical thinking from which to examine the great crises of the digital age... This is the rare book that we should trust to lead us down the long hard road of understanding."―Jacob Silverman, NEW YORK TIMES BOOK REVIEW
"Shoshana Zuboff's The Age of Surveillance Capitalism is already drawing comparisons to seminal socioeconomic investigations like Rachel Carson's "Silent Spring" and Karl Marx's "Capital." Zuboff's book deserves these comparisons and more: Like the former, it's an alarming exposé about how business interests have poisoned our world, and like the latter, it provides a framework to understand and combat that poison. But The Age of Surveillance Capitalism, named for the now-popular term Zuboff herself coined five years ago, is also a masterwork of horror. It's hard to recall a book that left me as haunted as Zuboff's, with its descriptions of the gothic algorithmic daemons that follow us at nearly every instant of every hour of every day to suck us dry of metadata. Even those who've made an effort to track the technology that tracks us over the last decade or so will be chilled to their core by Zuboff, unable to look at their surroundings the same way."―Sam Biddle, THE INTERCEPT
"The Age of Surveillance Capitalism is brilliant and essential. Shoshana Zuboff reveals capitalism's most dangerous frontier with stunning clarity: The new economic order of surveillance capitalism founded on extreme inequalities of knowledge and power. Her sweeping analysis demonstrates the unprecedented challenges to human autonomy, social solidarity, and democracy perpetrated by this rogue capitalism. Zuboff's book finally empowers us to understand and fight these threats effectively--a masterpiece of rare conceptual daring, beautifully written and deeply urgent." ―Robert B. Reich, author of The Common Good and Saving Capitalism: For the Many, Not the Few
About the Author
Shoshana Zuboff is the Charles Edward Wilson Professor emerita, Harvard Business School. She is the author of In The Age of the Smart Machine: the Future of Work and Power and The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism. She received her Ph.D. from Harvard University and her BA from the University of Chicago. For more information see: ShoshanaZuboff.com.
@shoshanazuboff
Compiled by
Srini